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Mouth Taped Shut

The Girl with the dragon tattoo | Sony

“When a game has no rules, people do what is in their true nature and what they really want to do.”

To entice audiences into the brooding, atmospheric universe of The Girl with the Dragon Tattoo, the Tumblr was the jumping off point for an immersive transmedia experience. Followers traced clues and film storylines from the blog to viral sites that kicked off a worldwide scavenger hunt revealing real-life "evidence" from the film. Diligent fans got to take home characters' diaries, books, and even clothing. The most coveted items, however, were the 40 framed flowers believed to be sent by "Harriett's Killer." Throughout this harrowing adventure, fans were treated to in-fiction viral clips and high definition stills, all set to the haunting soundscape of Trent Reznor's score for the film. A notable departure from traditional movie campaigns, Mouth Taped Shut showcased the beauty and craft of David Fincher's vision.