Agents of Providence

American audiences had already made Generator Rex a phenomenal success, but when it came time to distribute the show overseas, the network wanted to give it a properly irreverent, hilarious, and exciting introduction. The narrative unfolded on Facebook, where teenagers experienced a strange series of occurrences, turning to Providence for help. This triggered an avalanche of in-fiction content, including a tongue-in-cheek survival guide that taught fans how to weather the microscopic robo-organisms in their bloodstreams, viral videos depicting vivid mutations suffered by everyday citizens, and an interactive training program that showed off the weapons, characters and mythology of this animated series come to life.