YEAR ZERO

“In this paranoid world,
everything worth knowing is a secret.”

-The New York Times

Concept albums of years past tended to wrap characters and themes around a given slate of music to create an easily digestible, ready to consume product... but we exploded that paradigm with the release of Year Zero, an ideology that couldn't be contained within traditional parameters. Thumb drives showed up in the real world, websites and phone numbers announced the coming of a new audio revolution, and 3 million participants propagated that central message. This was Trent Reznor's vision fully realized, and it all led to an exclusive, underground Nine Inch Nails concert for his ravenously engaged fans. Wake up and join the resistance.