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| Our projects have been covered in hundreds of magazine features, news articles, and national television and radio segments—not to mention buzzed about on well over 100,000 different blogs and online forums. Here are just a few of our favorite mentions. |
Grand Prix Winners at Cannes
"42 Entertainment's [viral campaign for Nine Inch Nails] impressed the jury because of its use of a variety of media, from outdoor to guerrilla to online, and how digital can play a central role of a big idea campaign, jurors said."
Adweek, 6-18-08
Why The Dark Knight's Viral Marketing
is Absolutely Brilliant
"Radical marketing ideas that are both new and successful earn the attention of the media and industry experts."
First Showing, 3-28-08
Teasing Batman
"One of the most interactive movie-marketing campaigns ever hatched by Hollywood: a multi-platform, hidden-in-plain-sight promotional blitz for the new Batman movie The Dark Knight"
Los Angeles Times, 3-24-08
"Year Zero" Project = Way Cooler Than "Lost"
"Year Zero mania sweeping the internation"
Rolling Stone, 2-22-07
Nine Inch Nails creates a world from 'Year Zero'
"These interlocking pages (executed by veteran game designers 42 Entertainment) don't tell a story; they lock the participant into an experience that feels both personal and epic."
Los Angeles Times, 4-17-07
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